Popular online marketplaces in Europe 2022

List of the most popular online marketplaces for business in Europe from the year 2022 to 2023.
Europe’s eCommerce market revenue is estimated to be worth $363 billion, with an expected annual growth of 7.5% by 2025. As such, Europe is ranked as the third largest e-commerce marketplace in the world after Asia and America continent.

Currently, Amazon is among the top 10 best online shopping websites in Europe. On the other hand, Germany, France, and the Netherlands are the largest market players for e-commerce on the continent. In this article, we shall share with you the most popular online marketplaces in Europe.

Amazon App is again among the most popular shopping apps in Europe as of 2022. This is because it serves over 500 million people annually. Above all, Amazon is subsidizing heavily in fulfillment of its infrastructure. As such, this will allow it and you to launch in more countries with two-day or faster delivery. Amazon’s physical footprint and third-party marketplace allow the company to view Europe as its virtually one market.

According to the current statistics, the Netherlands, Denmark, and Sweden are the countries with the most online shoppers in Europe. This is because they have demonstrated the highest numbers as compared to other European countries in terms of online shopping.

So, what are the best online shopping stores in Europe? In the next section, we shall reveal the best and most popular retail stores that you can buy, sell, or trade online in the European continent.

Below is a list of the most popular online marketplaces in Europe in the current year. Have a look at the list beneath from our in-depth analysis for the year 2022/2023.

Popular online marketplaces in Europe


Amazon tops the list of the most popular online marketplaces in Europe in 2022. Furthermore, Amazon is also ranked as the largest e-commerce website or online marketplace in Europe as well as in the world right now.

Most importantly, Amazon is available in eight European countries and it represents 24% of Amazon sellers globally. In short, Amazon is present in eight European countries. This includes Germany, the UK, France, Italy, Spain, Sweden, the Netherlands, and Poland make up Amazon’s European marketplace.


OTTO is the second largest online shopping website in Germany popularly known for selling fashion and lifestyle products. Similarly, Otto is also the most visited online shopping website in Europe after Amazon and a close competitor with eBay.


Cdiscount is a French marketplace with roughly 8m active shoppers and 19 million unique visitors per month. Besides, it sells products across 40 different categories with over €1 billion in annual deals. Certainly, Cdiscount is the largest online shopping platform in France.


ASOS is one of the hugest online-only fashion retailers in the world with its online shopping websites in Australia, the USA, and Europe.


Emag is the biggest e-commerce platform or online shopping site in Romania with over 500,000 different clients every day. Besides, shoppers can list products in over 1600 available categories on the platform.


The fifth most popular online marketplace in Europe, Allegro, is the largest Polish marketplace. With 13 million active users, Allegro is a good opportunity for B2C sects and competent re-sellers to broaden into Poland’s thriving €10 billion online market.


It is a B2C online retail marketplace where third-party business vendors can list new, used, or refurbished products and buyers can search thousands of classifications, compare and securely purchase with PayPal Buyer Protection.


According to the report from our findings as indicated above, Amazon is by far the best online retailer in Europe or the European continent. However, this does not mean that the other online shopping platforms are not the best or accredited in the European marketplaces.

Lastly, it’s good to understand what a marketplace means especially when it comes to digital marketing subjects. A marketplace is an online platform that sells products from numerous dealers, so there is a wide variety of products that attract different types of consumers.

It consists of a marketplace administrator (owner of the website), vendors (Amazon, Mercado Libre, eBay, OTTO, Cdiscount, etc.), and customers or shoppers. Hence, the way marketplaces earn money is by charging a commission from sellers as well as from customers.

Don’t forget to check out our next post for more business trends across the world.

Leave a Comment